Slug Generator

What it does and how to use it

The slug generator turns a title or phrase into a URL-friendly string. It lowercases text, removes punctuation, normalises accents, replaces spaces with your chosen separator and can remove common stop words such as "the", "and" and "of". Paste the title, choose hyphen or underscore, then copy the result.

Use it for blog URLs, help-centre articles, static file names, campaign pages and content migration spreadsheets. It is a formatting tool, not an SEO guarantee. A good slug is short, readable and stable enough that you will not regret publishing it.

Reference notes for URL slugs

Hyphenated slugs are the normal choice for public web pages: seo-meta-description-examples is easier to read than a packed string. Underscores can still be useful for internal files, data exports or systems that already use them. Keep one convention per site where possible. Mixed separators create messy analytics reports and make migration checks harder.

Stop words are a judgment call. Removing "the" and "a" often makes a slug shorter without changing meaning. Removing every small word can make the result awkward. "State of the market report" becomes state-market-report, which is acceptable, but "to be or not to be" loses its meaning if every stop word disappears. The checkbox gives you a fast draft, not a replacement for reading the result.

Length matters because URLs are shared, pasted into documents and read aloud in support conversations. A 90-character slug can still work, but a 35-character slug is easier to scan. Keep the key noun and modifier. Remove dates unless the date is part of the permanent topic, such as an annual report. Avoid campaign jargon that will look strange next year.

Worked slug example

Take the title "The Complete Guide to Character Limits on Major Platforms". With stop words removed and hyphens selected, the slug becomes complete-guide-character-limits-major-platforms. That is readable, but a human editor might choose character-limits-major-platforms because it is shorter and keeps the core topic. The generated slug is a strong first draft, not an instruction to publish unchanged.

When changing an existing slug, think about redirects. A tidy new URL can create broken links if the old address already has backlinks, bookmarks or search visibility. For published pages, generate the candidate, compare it with the existing URL and only change it when the benefit is worth the redirect work.

Quality checks before publishing

After using the tool, do one final human check in the destination context. Text that is technically valid can still be awkward when it appears inside a button, search result, app store field, spreadsheet, social preview or code review. Check the longest realistic version, including names, dates, tracking codes, translated words and any suffixes added by the publishing system.

Keep a short note of the final count when the work needs approval. A note such as "title, 57 characters" or "script, 690 spoken words" gives reviewers a concrete constraint and reduces subjective back-and-forth. The tool gives the measurement, but the publishing context decides whether the result is actually good.

Related tools

• Check character limits with the character counter
• Analyse structure with the word counter
• Convert text case formats
• Back to the text tools hub